The parcel delivery landscape is constantly evolving, with companies vying for attention and market share. One significant shift in recent years involved the rebranding of Hermes UK, a major player in the British delivery market. This article delves into the transformation, exploring the reasons behind the change, the impact on brand perception, and the visual evolution culminating in the new logo currently in use. We'll examine the transition from the "Hermes" name and logo to "Evri," addressing common questions like "What was Evri called previously?" and "What happened to the Evri brand?" while providing visual representations of the logo changes.
From Hermes to Evri: A Name Change and a New Identity
For many years, the familiar image of the winged Hermes logo, associated with the swiftness and reliability of the Greek messenger god, was synonymous with a particular parcel delivery service in the UK. This service, previously known as Hermes Parcelnet, operated under the Hermes brand, utilizing a logo featuring a stylized depiction of winged sandals or a three-winged design, reflecting the mythological imagery. However, in 2021, the company underwent a significant rebranding, abandoning the Hermes name and adopting the new moniker "Evri."
The reasons behind this dramatic change were multifaceted. While the company didn't explicitly detail all the motivations, several factors likely contributed to the decision. The most prominent was likely a desire to establish a distinct brand identity, separate from the global Hermes brand known for its luxury goods. The association with a high-end fashion house might have been perceived as incongruent with the everyday, mass-market parcel delivery service that Hermes UK offered. This potential brand confusion, particularly in the digital age with increased online presence and global reach, might have fueled the decision for a complete overhaul.
Furthermore, the rebranding likely aimed to modernize the company's image and better reflect its ambitions for future growth and expansion. The old logo, while recognizable, might have been seen as somewhat dated and less dynamic compared to the sleek designs of competitors. The new name, "Evri," emphasizes simplicity, memorability, and a focus on the customer experience. The sound and feel of the name suggest ease, speed, and reliability – qualities crucial for a successful delivery service.
The Visual Transformation: A Comparison of Logos
The shift from the Hermes logo to the Evri logo represents a significant visual change. The old Hermes logo, often featuring three stylized wings, conveyed a sense of speed and delivery. However, it lacked the modern, clean aesthetic that many contemporary brands strive for. The color palette was often muted, perhaps reflecting a more traditional brand image.
*(Insert here a picture of the old Hermes logo. Ideally, multiple variations of the old Hermes logo would be shown to highlight the slight changes over the years). Caption: Examples of the previous Hermes logo used in various marketing materials.*
In contrast, the Evri logo is significantly more minimalist and contemporary. It typically features a simple, stylized wordmark, "Evri," often in a bold, sans-serif typeface. The color scheme is usually vibrant and modern, often employing a single dominant color against a clean, white background. The absence of complex imagery creates a sense of simplicity and efficiency, aligning with the company's focus on streamlined delivery processes.
*(Insert here a picture of the Evri logo. Again, show different iterations if available, like variations used on different platforms or in different marketing materials). Caption: The new Evri logo in various applications.*
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